Legoland Coming to Florida
Woohoo! Nerds of central Florida rejoice! It looks like a new Legoland theme park will be going up in your area. It was speculated that this may happen after Merlin Entertainments Group purchased Cypress Gardens in Winter Haven, FL. An email sent to a public official seems to confirm that speculation. The email reads as follows:
“Helpful Facts: Confidential until Thursday.
1. LEGOLAND Florida will be the fifth LEGOLAND attraction worldwide (CA, Denmark, England, and Germany).
2. Merlin is the second largest attraction company in the world, second only behind Disney.
3. Merlin’s massive research in the area already indicated that; the LEGOLAND brand already has high recognition and a 90% intention to visit by families in their target market.
4. LEGOLAND, CA, is the fastest growing theme park in the U.S., realizing an astounding 6% growth in 2009. The park was also recognized by Amusement Today as the country’s best theme park for children for the sixth consecutive year.
5. Check out Merlin’s website (www.merlinentertainments.biz.) for a broad overview of their operations.”
Great news for the kid in all of us!
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